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NEW YORK Federated Department Stores and Saks Fifth Avenue in separate searches are each seeking an agency to create broadcast image ads, sources said.
Federated’s review, for its Macy’s brand, is slightly further along than Saks’, with three finalists preparing for final presentations this month. Those shops are Omnicom’s BBDO in New York and nterpublic Group’s Lowe in New York and Campbell-Ewald in Warren, Mich., and they emerged last month from a list of about eight contenders, sources said.
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