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NEW YORK Interpublic Group today confirmed that it would go forward with a merger of Foote Cone & Belding and Draft, and that FCB worldwide CEO Steve Blamer has agreed to leave the agency following a transition period.
The new entity will be called Draft FCB Group.
As expected, Howard Draft, CEO of Chicago-based Draft, will become CEO of the combined entity [Adweek, May 22].
Blamer, 50, joined FCB on June 16, 2005, after sitting out for six months to honor his contract with WPP Group’s Grey, where he had been North American CEO.
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