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Foote, Cone & Belding has launched a regionally tailored campaign for Fox Sports Net to promote the client’s National Hockey League coverage.
Brian Bacino, creative director at the San Francisco agency, steered the development of six humorous 30-second TV spots that will air on Fox Sports Net and other select cable channels throughout the NHL season. The work is designed to showcase specific local players and teams, as the client is airing regional games in myriad markets.
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