Green Bay Packers quarterback Brett Favre last week filmed a MasterCard “Priceless” TV spot in Port Washington, N.Y., which was reconstructed to resemble Green Bay, Wis. The ad, by McCann-Erickson in New York, shows faux shops such as Greenbay Beauties hair salon and restaurants with Green Bay Burgers. The ad is slated to run later this month.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity