Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Wendy’s said it will discontinue its “Mr. Wendy” spokescharacter, introduced in a February campaign crafted by Intepublic Group’s McCann Erickson. Those ads are tagged “It’s better here.”
The Dublin, Ohio-based client said work featuring “Mr. Wendy” will end its run at the end of this month and that New York-based McCann is developing a new direction that will focus on the chain’s heritage and menu offerings.
The new work is expected to bow in December, the company said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in