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BOSTON Publicis Groupe today said John Farrell would step down as president and CEO of the holding company’s Specialized Agencies and Marketing Services (SAMS) operation. He will depart on July 1, 2009.
Farrell joined Publicis Groupe in 2003 as a result of its acquisition of agency group Bcom3, where he then served as global CEO of ad shop DMB&B.
Under Farrell’s leadership, SAMS has grown to represent more than 35 percent of overall revenue, an increase of 12 percent-plus since his arrival, Publicis said.
SAMS units include U.S.
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