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Fallon ended talks with computer maker Gateway last week in part over the company’s intention to handle at least some of its $250 million account in-house, sources said.
The agency wanted to head off what it saw as a potentially bad relationship before it began. The scope of Fallon’s role had been a key part of talks that began two weeks ago, insiders said.
Gateway officials declined to comment on Fallon or the future of its ad account, which sources said is expected to move in-house.
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