Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Fallon takes a product-oriented approach in its latest push for sandwich chain Subway, under its longtime tagline, “Eat fresh.”
The new campaign, breaking on Saturday features a split-screen with people talking about new Subway salads, while the dishes are prepared on the other. In one spot, a man talks about how some of the salads are Atkins friendly, which is good because he has no willpower. As proof, he says, “My kid wanted a goldfish,” as the second half of the screen reveals he bought a monkey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in