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Four of the most well- respected shops in the business trooped to Times Square last week for final pitches in the $220 million Subway review. In the end, the contest came down to the last two to present: Omnicom Group’s Goodby, Silverstein & Partners and Publicis Groupe’s Fallon, sources said.
Independent Wieden + Kennedy in Portland, Ore., was the first to pitch last Monday at the Westin New York. Interpublic Group’s Deutsch in New York came next.
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