Fallon Revisits First Campaign for Long John Silver's

Dancing Midgets as “Little Cravings” Garner Mixed Reviews
CHICAGO–Fallon creatives are at work on new executions for Long John Silver’s after the shop’s first work for the fast-food chain, which shows dancing midgets in pastel body suits, was met unfavorably by some franchisees.
“We’re going to go back and relook at [the spots],” said Charlie Thomas, vp of creative and promotion at the client. He said the company wants to “evolve” the Minneapolis shop’s “little cravings” theme.
“We’re not sure how to best represent that positioning,” he said.