Fallon Returns Holiday Inn to TV

CHICAGO Holiday Inn will break its first television advertising in two years next week with a new spot from Fallon, according to the company.

The spot breaking Monday from the Minneapolis agency will initially air on the cable network Nickelodeon and its Web site, Nick.com. Directed by Noam Murro, the ad shows a family of people whose whistling noses get them into trouble in everyday situations. (In one instance, a woman slaps a man because she thought he was whistling suggestively at her.) When the family gets together at a Holiday Inn, however, the whistling takes on melodious tones.

The TV spot employs the tagline, “Relax. It’s a Holiday Inn,” which was introduced last year in a print effort from Fallon. Similar to the print work, the line appears in the company’s iconic sign.

The commercial represents the first effort since the Atlanta-based hotelier abandoned its “Mark” campaign in 2002. That work, also from Fallon, depicted a thirty-something slacker who lived at home. When he asked his parents for certain amenities, they would respond, “What do you think this is, a Holiday Inn?” before breaking into gales of laughter.

Spending on the new television effort was not disclosed. Holiday Inn spent nearly $25 million on advertising last year, though none was earmarked for TV, according to TNS Media Intelligence/CMR, and $7 million on television advertising, all on cable, in 2002.