Lubars Says Los Angeles Office Will Help Agency Recruit Talent
CHICAGO–Fallon McElligott is opening a creative outpost in Los Angeles, partly to increase the agency’s attraction to those turned off by frigid winters.
The office gives Fallon a presence on both coasts, in addition to its Minneapolis headquarters and a London operation that opened in 1998. Fallon L.A. will open with four creatives, including Warren Eakins, who recently worked part time for Leagas Delaney’s San Francisco office, said David Lubars, the Minneapolis agency’s president and creative director.
Lubars declined to name the other three Fallon L.A. employees, saying they had yet to inform their current agencies.
Lubars, who was chief executive and chief creative officer of BBDO West in Los Angeles before joining Fallon in 1998, said a West Coast office was seen as necessary to recruit top creative talent to Fallon.
“We cannot get the numbers [of people] I need to come to Minneapolis; we’re always shorthanded.” Lubars said. “I know [L.A.], the people and can tap into the resources.”
The L.A. office, which is expected to be up and running by the end of the month, will be a branch of Fallon’s Minneapolis headquarters, working on that office’s clients, Lubars said. Minnesota-based creatives will also be able to use the office while on the West Coast for shoots, he added.
Lubars kicked around the idea of a West Coast office last year when group creative director Chris Robb went to Publicis & Hal Riney in San Francisco to be closer to his family. Fallon also lost associate creative group head Kara Goodrich, who cited similar reasons in returning East for a post at Mullen in Wenham, Mass.
Although there are no plans to turn the L.A. operation of Fallon into a full-service office, Lubars pointed out that the agency set up a creative outpost in New York before fully entering the market.
The agency also has a Chicago service office, which primarily handles client United Airlines..
The West Coast office was in the works before the agency entered into discussions about becoming part of the Publicis Group, Lubars said. The outpost is not considered one of the 10-12 worldwide offices planned for Fallon’s global network. — with Angela Dawson
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