Fallon Finds N.Y. Media Chief at TBWA\C\D

NEW YORK Veteran media planner Francis Anderson, who most recently was a connections director at TBWA\Chiat\Day, is joining Fallon in New York as its top media executive.

Anderson, who starts at Fallon next month in the role of connections planning director, fills the void left by the departure of media director Mary Gerzema in March. Gerzema is now a group communications director at Interpublic Group’s Universal McCann in New York.

“We hired Francis because he is what I would call a classically trained media veteran,” said Anne Bologna, president of Fallon’s New York office.