Fallon Exits $20 Mil. Cotton Review

NEW YORK Publicis Groupe’s Fallon here has withdrawn from the Cotton Inc. review, leaving four New York shops in contention for the estimated $20 million creative account.

Fallon’s New York president Anne Bologna cited “other priorities,” including new assignments from existing clients. She did not elaborate.

The agency was the smallest finalist, with about 50 staffers and estimated billings of $125 million. The remaining contenders are Omnicom Group’s DDB, Publicis Groupe’s Publicis, Interpublic Group’s Lowe and the incumbent, WPP Group’s Ogilvy & Mather.

The client is expected to move forward wih the remaining finalists, sources said. Shops cut earlier in the process were Interpublic Group’s Deutsch, WPP Group’s J. Walter Thompson, Havas’ Arnold, independent Wieden + Kennedy and Bartle Bogle Hegarty, which is 49 percent owned by Publicis Groupe. [Adweek Online, Oct. 14].

Select Resources International, the West Hollywood, Calif., consultancy managing the review, could not immediately be reached.