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Fast-food chain Sonic today named finalists in parallel reviews of creative and media duties on its advertising account.
Sonic identified the creative finalists as Omnicom Group’s Goodby, Silverstein & Partners in San Francisco; Publicis Groupe’s Publicis in Dallas and Seattle; and independent Cramer-Krasselt in Chicago. The media finalists are WPP Group’s Maxus in Chicago; Interpublic Group’s Universal McCann in Birmingham, Mich.; and Publicis Groupe’s Zenith Media in New York, according to Sonic.
Final presentations on the media business will take place later this month, and pitches for the creative duties are slated for late January and early February.
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