Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Rich Levy, the Bozell gcd let go last July after he proposed to client Verizon Wireless that it move its account to another agency, has resurfaced. He is opening his own shop with a former colleague from Ketchum Advertising, Jim Tenny.
Called LevyTenny, the New York startup hopes to follow the lead of boutiques that have encroached on larger agencies’ accounts. Its plan is to pursue $5-10 million pieces of business that have been neglected by big shops.
“Do we expect to take big business away from large agencies? No,” said Tenny, 48, the shop’s president, who met Levy nearly a dozen years ago at Ketchum in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in