IPG’s Hill, Holliday is integrating production capabilities for broadcast, print and digital at one unit of the Boston-based agency. The shop has hired Eve Asbury as evp, director of integrated production and technology to lead the effort. She will manage more than 70 staffers across the agency network, reporting to shop president Karen Kaplan. Asbury joins from WPP’s JWT in New York, where she reengineered agency workflow across all disciplines and introduced and led project management. Earlier, she held senior posts at Team One in El Segundo, Calif., and Saatchi & Saarchi in New York. Said Asbury: “I was drawn to Hill, Holliday because it’s a unique agency with some of the smartest people in the business who have a commitment to drive innovation in marketing. I want to be a part of that.” Hill’s key integrated clients include Dunkin’ Donuts and Verizon Wireless.
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