ESW Gains Additional Taco Bell Co-ops

CHICAGO In the last month Ebel, Signorelli & Welke has picked up local field marketing, media planning and buying and promotional support for a number of Taco Bell associations, agency executives said.

Taco Bell restaurants in Michigan, Missouri, Wisconsin, Kentucky and Iowa, including those in Detroit, St. Louis and Milwaukee, will be served by the agency. ESW already handles Taco Bell associations in Chicago and Rockford, Ill. Billings are estimated at $12 million, an agency executive said.

ESW, based in Chicago, was formed through the merger of Creative Alliance Chicago and Ebel Dunnell Merrick in May. With the account gains from Taco Bell, the agency is expanding its staff both in Chicago and Milwaukee. ESW plans to merge its two Chicago offices in one location in September.