ESPN “Paul Revere”

ESPN pokes fun at the on-again, off-again retirement plans of Brett Favre, who is attempting a comeback with the Minnesota Vikings. This Wieden + Kennedy spot features SportsCenter anchor Steve Levy admitting he has a hard time keeping track himself and shares the network’s system for staying on top of the Favre news. One after another, employees obviously bored by the routine relay the message, “He’s coming back.” The chain of information ends with a mascot dressed in a Paul Revere costume holding up two blazing lanterns. Of course, the system doesn’t work. A passing newscaster looks up at the signal and asks his co-worker if one lantern or two means he’s retiring. Not the funniest SportsCenter ad ever, but a timely, amusing one that Favre followers can appreciate. –Eleftheria Parpis