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SAN FRANCISCO Interactive promotions agency ePrize has launched an online holiday sweepstakes for clothier Old Navy, in which visitors to the Web site can register to win $25,000.
The contest began Thursday on Oldnavy.com and will run through Jan. 28, said Josh Linkner, founder and CEO of ePrize.
The site features a “warm-o-meter,” a thermometer-like device that rises, similar to a game at a carnival. Contestants register with their e-mail address, then click four times on gift icons to see if they win.
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