EPB Appoints Kay Executive CD

Woody Kay has been named executive creative director at Earle Palmer Brown Advertising.

In the newly created position, Kay, 50, will oversee work at EPB’s Bethesda, Md., office, where clients include Ruth’s Chris Steakhouse of New Orleans and BlueCross BlueShield Federal Em-ployee Program and Pepco Energy Services, both in Washington, D.C.

Kay will report to chief creative officer Lance Mald at EPB’s New York headquarters. He succeeds former EPB partner and creative director Jim Hunn, who left the agency earlier this year.

“Woody’s appointment is part of our effort to strengthen EPB’s creative product and raise its profile,” said Jeb Brown, chief executive officer of EPB parent company Pano-ramic Communications.

Most recently, Kay was chairman and creative director of Pagano Schenck & Kay in Boston, which he co-founded in 1986. His clients there included Dexter Shoes, Cross Pens and Cannondale Bicycles.

Panoramic purchased Kay’s agency in 1999, shifting its operations to New York earlier this year.

“When we started PS&K, EPB in Washington was the creative hot spot of the country,” said Kay. “I want that back.”

Kay noted PS&K was born out of the regional creative revolution of the late 1970s and ’80s that included Fallon in Minneapolis and The Martin Agency in Richmond, Va.

“We were known for nurturing talent and for doing elegant print work,” he said. “We were probably better known in the creative community than among clients.”