Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Advertising on social networks grew almost 34 percent to $1.2 billion in 2008, per eMarketer, but despite projections of continued growth, the pace is about to slow significantly.
For 2009, eMarketer projects a 10 percent rise in social-net ad spending to slightly less than $1.3 billion. Growth in the space for 2010 will be even more sluggish at approximately 3 percent to $1.33 billion, eMarketer said.
By 2013, U.S. marketers are expected to spend $1.6 billion on social network advertising.
Advertising is not the only way for marketers to participate in social networks, however.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in