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Restricted from advertising the reason most people play lotteries–to get rich quickly– Eisner & Associates in Baltimore is pushing the “fun” of playing instant-win games in ads that break today for the Maryland Lottery.
In “Locker Room,” a clown is giving a pep talk to an uninspired group of peers. In a last ditch effort to get them motivated he hands out scratch-off lottery tickets. The joy of playing the games gives the clowns the emotional lift they need to return to making merry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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