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Triumph Motorcycles America is getting an advertising tune-up courtesy of Evans, Hardy + Young.
The Peachtree City, Ga.-based company has advertised sporadically in recent years, but the new work is the first full U.S. campaign for the British-made bikes in 20 years. The print ads, expected to number five or six, marry color shots of today’s Triumphs with vintage photos of the legendary 1950s and ’60s models–an approach that aims to draw on the brand’s equity as a classic but give the new bikes some breathing room.
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