EF, CommonHealth Join on Effort

Einson Freeman, a promotional and event-marketing company, is partnering with healthcare-communications group CommonHealth on a new marketing venture: EinsonHealth.
Both outfits are owned by the WPP Group. John Hopper, Einson Freeman managing partner/global client services, was named managing partner of the new unit, which will coexist with its parent companies.
“Event marketing is very personal, and we are at a point right now where we are recognizing the importance of products, interacting with the consumers and bonding with them,” said Gil Bashe, CEO of CommonHealth, Parsippany, N.J.
An EinsonHealth goal is Net expansion.