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If the characters in Woody Allen’s films surfed the Web, we may likely see them logging onto EdificeRex.com.
Grey Advertising in New York unveiled a $4 million print and out-of-home campaign last week for the site, which, true to its name, targets upscale New York co-op apartment dwellers and directs them to various goods and services.
One ad asks, “How come all the people you really want to have dinner with are already dead?
At EdificeRex, you’re just a click away from Brigit Berlin’s dinner party game.”
Another ad declares, “Your maid just ran off with your husband.
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