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BRUSSELS, BELGIUM WPP Group must sell its Television Audience Measurement services unit if it wants to go through with a planned $2.2 billion takeover of market research company Taylor Nelson Sofres, the European Commission said Tuesday.
Both WPP — the world’s No. 2 ad agency group — and TNS are “globally active in the information and communications services sectors,” the commission said, making any merger between the two London-based groups an antitrust concern in the European market.
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