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LOS ANGELES Cable One has launched a campaign aimed at improving its emotional connection with customers.
The effort, created by independent E.B. Lane Marketing Communications in Phoenix, includes three 30-second TV spots and a 60-second radio ad that introduce the tag, “Watch us make you smile.” The campaign comes after Cable One commissioned a research study, which indicated that cable customers are looking for a provider that listens to their concerns.
This is the first full-fledged image campaign from E.B.
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