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After a shift in ownership at the client, E.B. Lane Marketing Communications has retained the RockResorts account following a review, the agency said last week. Billings are approximately $4 million.
The Phoenix agency has had the account for about a year. The business was put in review in the spring, following RockResorts’ acquisition by mountain resort operator Vail Resorts. The other finalist was The Integer Group in Golden, Colo., said agency president Beau Lane.
“It’s great to continue on with an account and win in a competitive process,” Lane said, adding that the shop pitched to a new management team at RockResorts.
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