EA Sports “Walk on Water”

As far as golf fans and marketers are concerned, Tiger Woods walks on water. In this video by Wieden + Kennedy, he does just that in order to play an especially difficult shot. The virtual Tiger manages a similar miracle in the latest version of his popular EA video game. This clip was created (supposedly in response to a fan’s post on YouTube) to assure the public that there’s no glitch in the software; Woods can, indeed, walk on water. Jesus is mentioned, so the response video is either mildly offensive or coyly subversive, depending on the viewer’s frame of mind. My verdict: It’s sort of amusing — but takes too long to get to the point and ultimately feels rather dull. Just like the game that inspired it. –David Gianatasio