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Dunlop Tire will tout its position as a preferred equipment provider to high-performance car makers, as well as the brand’s racing heritage, in an upcoming North American campaign, said Cathy Fischer, chief marketing officer for Dunlop parent Goodyear.
Following a review that concluded last week, Arnold in Boston was added to Dunlop’s roster and is charged with crafting ads to meet those specifications. In the same pitch, Amsterdam shop 180 retained European advertising duties. Bartle Bogle Hegarty, London and New York, was a finalist.
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