Dunkin’ Donuts pulled out all the stops last week to celebrate the opening of its first store in Quincy

Dunkin’ Donuts pulled out all the stops last week to celebrate the opening of its first store in Quincy, Mass., 50 years ago this month.
The site of the original store last week was outfitted for photo ops with gold-colored panels.
Back then, not only was the “world’s finest coffee” featured on the store front but so too was the promise of air conditioning.
Company founder Bill Rosenberg, 84, was lured from his Florida retirement home for interviews. Also pulled from retirement was doughnut maker Fred the Baker, whom Dunkin retired two years ago after naming Boston-based Hill, Holliday, Connors, Cosmopulos its agency.
Rosenberg recounted to one radio interviewer that it was his architect who came up with the Dunkin’ name. Rosenberg, who believed the coffee and doughnut shop would work in other markets, sold his first franchise in 1955 after studying the business practices of another Massachusetts entrepreneur, Howard Johnson.
Cone handles public relations for Dunkin’ while Hill, Holliday created two special TV spots promoting Dunkin’ as “forever yum” and a contest to name your favorite doughnut and win doughnuts for life or $50,000.
–Judy Warne