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ATLANTA The Fuqua School of Business at Duke University has hired mckinney.design following a review, the client confirmed.
The unit of McKinney + Silver competed against 10-year incumbent The Design Group of Greensboro, N.C., and Capital Strategies in Raleigh, N.C., according to Jim Gray, associate dean for marketing and communications at the school.
“We picked mckinney.design because the strategic thinking was well researched and understandable and on target,” said Gray. The shop’s impending move from Raleigh to Durham, N.C.,
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