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Dubonnet attempts to cash in on the classic cocktail craze among younger women with a new campaign from Keller Crescent.
Two print executions from the Evansville, Ind., agency relaunch Dubonnet Rouge and Blanc aperitifs. The work breaks in January issues of Bon Appétit, O: The Oprah Magazine and BRNTWD.
The estimated $1 million effort, Dubonnet’s first ad push in two years, introduces the tagline, “Let the cat out,” which replaces “Make the ordinary extraordinary,” said Kim Cox, account supervisor at Keller Crescent.
Heaven Hill Distilleries, the exclusive distributor of Dubonnet in the U.S.,
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