Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where he worked on accounts like Volvo Trucks.
He takes over a position left vacant by Robert Valdes, who left the agency in February, after nine months.
Before F&B, Lindstrom headed up digital projects for BBDO New York, with experience on accounts like AT&T, FedEx, General Electric, Mars and HBO. Prior to that, he spent six years at B-Reel. In addition to helping establish that company’s New York office, he produced award-winning ads for Axe, Dorito and Google.
“Niklas has been in leadership roles on both sides of the equation—agency and on the production side,” said Lindstrom’s new boss, Droga5 chief creation officer Sally-Ann Dale in a statement.
In his new role, Lindstrom will be responsible for furthering Droga5’s efforts to make contact with consumers. “We have already achieved and grown within the interactive space, and as the agency continues to rise, Niklas' role will be to define what that looks like,” Dale added.
Top clients for Droga5 include American Express, Coca-Cola, Honey Maid, Jockey, Mondelēz International, Motorola, Toyota, Under Armour and Unicef.