DraftFCB Names O’Keefe Chicago, West Coast ECD

CHICAGO Interpublic Group’s DraftFCB has promoted Tom O’Keefe, who had been chief creative officer of the office here, to executive creative director overseeing the network’s West Coast offices.

In the new role, O’Keefe will oversee creative teams in DraftFCB’s offices in Chicago, San Francisco, Seattle and Orange County, Calif. Rob Sherlock, who had been deputy chief creative officer in Chicago, will assume O’Keefe’s duties as chief creative officer there.

“As chief creative officer of Chicago, Tom has done an amazing job in bringing two huge creative departments together while leading the creative teams on both Taco Bell and KFC,” said Jonathan Harries, agency worldwide chief creative officer, in a statement. “With the creative teams in Chicago and our West Coast offices now reporting to him, Tom will have all of the ammunition he needs to push our creative work and reputation to an entirely new level.”

O’Keefe began his career at FCB Chicago working on clients such as Coors, S.C. Johnson and Quaker. He later moved to the agency’s San Francisco office, working on Amazon and other accounts. He returned to Chicago in 2002 and was named CCO of DraftFCB Chicago in 2006.

Sherlock joined the agency in February of this year, having previously worked in South Africa and New Zealand for FCB prior to its 2006 union with Draft. He also served as regional creative director for Asia Pacific before coming to Chicago.

While O’Keefe will oversee DraftFCB’s Chicago and West Coast offices, Chris Becker will retain oversight of DraftFCB in New York as chief creative officer.