Draft to Drum Up Postal Forum Attendance

CHICAGO The National Postal Forum has tapped Draft to create a campaign to boost attendance at this September’s educational event and trade show in Washington, D.C., according to the agency.

Draft’s Chicago office will handle creative for direct mail, print and some online work for the event, which targets mail professionals. Draft also handles work for the U.S. Postal Service, which is the largest participant in the Forum.

“We are really looking forward to working with the National Postal Forum on this project,” said Yvonne Furth, president and chief operating officer of Draft Chicago, in a statement. “We have been involved with this great event through our client, United States Postal Service, but this will be the first time that we have partnered with the Forum itself to create a top-notch campaign.”

Campaign spending was not disclosed.