Dow XLA Takes a Shot at Spandex

Dow XLA fiber is now stretching its way into Spandex’s territory. Brooks Brothers, Citizens of Humanity, GoldSign and other fashion industry bigs have partnered with Dow Fiber Solutions, a unit of Dow Chemical, to unveil new advertising for a stretch technology fiber making its debut next week.

The ad campaign for Dow XLA, an olefin-based stretch fiber produced in Spain, will be unveiled at next week