Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Unilever elicits female testimonials to introduce Dove Hair Care in a $100 million North American ad blitz that broke earlier this week from Ogilvy & Mather.
The “Dove hair is here” campaign consists of five TV spots running on network, cable and in syndication. Unilever executives said they planned to spend $100 million in marketing the new Dove hair line in the U.S. The company is expecting first-year sales to reach at least $150 million, an ambitious target figure that reflects projected North America sales.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in