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By David Gianatasio and Judy Warner
BOSTON–As dozens of Houston Herstek Favat staffers cleaned out their desks last week following a round of layoffs, chairman Doug Houston was assessing various alternatives to help reverse his agency’s sinking fortunes, sources said.
In addition to a deal with former Houston Herstek partner Don Effler to unite the shop with the Dentsu-owned Colby Effler in Los Angeles (Adweek, June 9), Hill, Holliday, Connors, Cosmopulos in Boston was said to be interested in making an offer.
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