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NEW YORK Online-ad-technology companies DoubleClick and Macromedia today introduced a new rich-media advertising product, the result of a partnership struck between the two companies last October.
The product, called DART Motif, integrates DoubleClick’s DART advertising-management and serving platform with Macromedia’s Flash MX software. It is meant to aid advertisers, agencies and publishers in creating, trafficking and reporting on rich-media ads.
DART Motif will help reduce “the associated time and cost of getting these highly responsive advertisements active across multiple sites,” said Doug Knopper, vp and general manager of online advertising solutions at DoubleClick.
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