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When looking for an agency to help launch and market their Web site, the management of Nescrow.com, Kansas City, Mo., had a list of three hometown agencies they wanted to visit. They wound up stopping at only one.
The dot.com awarded its $12-15 million integrated account to Bernstein-Rein Advertising last week without a review. Company president Gary Simmons said he was so impressed with the agency’s team, he didn’t feel a need to call on the other two agencies–Valentine Radford and Barkley Evergreen & Partners.
“By the time I got through with a second round of meetings with Bernstein-Rein, I didn’t need to go through with the other meetings,” Simmons said.
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