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Experience Inc. is talking to agencies about its $10 million integrated advertising account, the client confirmed.
James Gardner, vice president of marketing, said he is in talks with Renegade Marketing Group, The Ad Store and Grey Advertising’s Beyond Interactive unit, all in New York; and Leo Burnett, Chicago. He has traded phone calls with the interactive group at Arnold Communications, Boston, but has yet to meet with the team. Gardner hopes to make a decision within two weeks.
Renegade and The Ad Store are currently handling interim guerrilla marketing and trade advertising projects, respectively, for the Boston company, Gardner said.
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