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NEW YORK Cigna Corp. has assigned lead creative and media duties to Omnicom Group’s Doremus after the New York shop completed a strategic positioning project for the health maintenance organization.
The strategic task gave rise to a credo or brand pledge that will become the foundation for Doremus’ first campaign for Cigna, which will break in the second half of 2008, said Howard Sherman, the agency’s New York managing director. Sherman declined to reveal the credo, noting that thus far it had only been disseminated inside Cigna.
“Through
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