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Tuerff-Davis EnviroMedia launches the latest salvo in the war on roadside litter with an extension of the renowned “Don’t mess with Texas” campaign aimed at the under-24 crowd.
The Austin, Texas, shop has recruited celebrity actors and well-known indie directors for the new series of television ads. S.R. Bindler (Hands on a Hard Body) has directed one spot. Future directors are to include Robert Rodriquez (Desperado), Wes Anderson (Rushmore) and Tim McCandlies (Dancer, Texas).
“The previous target had been pickup-driving bubbas, but research showed males and females under 24 admitted most to littering,” said agency president Kevin Tuerff.
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