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Gleason/Calise Associates breaks its first advertisingJune 1 for ColorTyme, the nation’s largest rent-to-own store franchise.
The Dallas shop created a “Don’t go without” tagline to appeal to the firm’s traditional market of low-income or credit-challenged consumers.
Executed in both English and Spanish, three 30-second TV spots—”Phantom Fridge,” “Turkey Drop” and “Finger Puppets”—show average people oblivious to the fact that they are missing essential products in their homes such as refrigerators, tables and televisions.
In one hilarious spot, a male football fan jumps and shouts ecstatically at what seems to be his television.
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