BOSTON-Donovan Group is now working on two Boston-based accounts in its new office in Northborough, Mass.
The former Worcester, Mass., agency has been tapped by Loomis Sayles Funds for projects and named agency of record for the New England Home for Little Wanderers.
Donovan Group will create work intended to build brand awareness for the group of mutual funds advised by Boston-based investment management firm Loomis, Sayles & Co.
The agency won the account after a review of six undisclosed agencies. Billings were not disclosed.
The campaign will target financial planners, chief financial officers, retirement plan providers, brokers and institutional investors, according to Tom Hamlin, Donovan Group’s director of client services. In addition to advertising, the agency will develop sales and promotional materials, a Web site and direct response initiatives.
“Donovan Group has solid strategic brand development capabilities in the financial services industry,” said John Yeager III, managing partner of Loomis Sayles Funds.
Donovan Group was tapped by the New England Home for Little Wanderers because of its nonprofit experience with clients such as The New England Center for Children and the Stetson School, said Jim Traglia, executive director of the Home. “We looked at a bunch of firms, and Donovan Group . . . aggressively went after the business,” Traglia said.
Traglia declined to reveal the other agencies in the review.
In addition to public relations, the firm created a new tagline: “Children, families and futures.” The Home had no previous agency of record, although Hill, Holliday, Connors, Cosmopulos crafted an ad that ran in last week’s issue of Newsweek, Traglia said.
Donovan Group reported billings of $12 million last year.