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NEW YORK PNC Bank this week breaks a regional advertising campaign that reflects its consumer-friendly approach with the new tagline, “Easy as PNC.”
The effort, from independent agency Doner in Southfield, Mich., will encompass television, radio, print and outdoor. Three Spanish-language spots from Marca Hispanic in Miami will also air as part of the campaign. The Pittsburgh-based financial institution said it would spend $30 million on the effort.
The English-language spots will air in prime time throughout PNC’s major markets, which include some 750 branches in Delaware, Kentucky, New Jersey, Ohio and Pennsylvania.
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