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WASHINGTON, D.C.-W.B. Doner’s streak of direct response account wins has been interrupted by a stinging loss, as officials with Stroh Brewery Co. made the decision to move their media buying to SFM Media in New York.
Doner chief executive officer Allen Kalter confirmed the loss. He added that the Baltimore agency was not surprised by the client’s decision to move its media business to SFM.
“They told us our handling of the media was an interim step,” Kalter said last week.
Media expenditures for Stroh were about $11 million in 1996, according to Competitive Media Reporting.
On the plus side, Doner is in no danger of losing Stroh’s creative business, according to the client.
“This gives Doner a chance to focus purely on what they do best-the creative side-and SFM to focus on the media and the synergies and the buying power of a combined brand portfolio,” said Lacey Logan, a representative for Stroh Brewery...
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