Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Diageo has expanded its relationship with WPP Group’s Grey Worldwide by awarding the agency global advertising and marketing on its Don Julio tequila brand after a review of undisclosed shops, the client said.
Diageo spent about $2 million on paid media for the brand last year, per Nielsen Monitor-Plus.
Grey already handles Captain Morgan rum brands, Crown Royal, Parrot Bay and Tanqueray tequila. With Don Julio, Grey now handles an estimated $40 million in Diageo business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in